BRAND IDENTITY / BRAND EXPRESSION SYSTEM / BRAND STATIONERY DESIGN
Women’s Gynecologist Hospital
Branding Case Study
Project Background: Having practiced under various top gynecologists in the country for over a decade, the gynec doctor, Mr. Chetan Patel wanted to launch his own Gynecologist Hospital in Surat, India. The hospital is only for women & it will provide complete gynec solutions. Dr.Chetan Patel approached Popway for the Branding of their new gynecologist hospital i.e Sparsh Women’s Hospital located in Surat, Gujarat. The brief was to create such a Hospital Brand which reflects women's health & gives them the feeling of being cared for Sparsh.
Brand Identity
The visual identity is designed to give the women’s hospital branding a feeling of care, love & compassion. It was designed with a whole lot of positivity to make women feel the positive vibes whenever they see the hospital name. The icon in the logo is used to represent the womens & the plus sign is used horizontally to reflect it is related to medicine. The visual style of the text was kept simple & straight to make it Eye Catchy & Readable.
RECOMMENDED LOGO TYPE: Combination Mark Type
Logo Exclusive Zone
The exclusion zone is the designed clear space that ensures that the logo has some breathing space around it. It is to ensure that the logo is always visually distinct. The logo and the icon’s exclusion zone are equal to half of the icon’s height (depicted as ‘s‘ in the image).
Expression System
Design of visual elements, brand color palette, and brand typography style to consistetly communicate the desired 'caring' look and 'professional' feel for the hospital.
Baskerville
Usage
Headings
Subheadings
Poppins
Usage
Body Text
Paragraphs
Captions
Brand Stationery Design
Branded stationery and collateral bring alive the brand’s essence. They help generate trust, communicate the brand values, showcase professionalism, and strengthen the brand recall value at every touch point. Well-designed brand assets can help the brand deliver a consistent, unified experience and bring the business to the top of customers' minds.
Hopital Signage Design
It is important to reach the right customers and an eye-catching signage design helps the customer know where the clinic is located. Unlike other means of advertising like radio, TV, and newspaper, signage is cost-effective.
Some Featured Works
