BRAND EXPRESSION SYSTEM / PRODUCT PACKAGING DESIGN
Packaged Food
FMCG Company
Branding Case Study
Project Background: Go10 is a Brand of Shanta G Khakhra, a company based out of Surat, Gujarat. They created a new Brand of Khakhra Chips which was unique. The founders approached us to design a premium snacks Brand under the name of their Company for India that gives a feeling of satisfaction, hunger & reliable.
Brand Archetype
The Everyman
The Everyman is driven by a need to feel a sense of belonging, The Everyman believes that everyone matters equally, regardless of status, age, ethnicity or creed. They are down to Earth & Dependable. They create good products so that everyone can enjoy the same benefits and advantages. They probably don’t have the flashiest or most luxurious branding, but this makes them feel more like a familiar friend or family member.
BRAND ESSENCE: Belonging | Relatability | Realism.
Brand Color Palette & Typography Family
The brand color palette and typography were defined to bring alive the desired emotions in the customer’s mind and help differentiate the brand meaningfully in the market. Choosing the right font & color are very essential for Brand to communicate the right message to customers.The colors were chosen to symbolize belonging & fun and the fonts were recommended to evoke the feeling of livelihood & authenticity that the brand wants to stand for.
Usage
Alternate Font
To be used in special places
Khadija Spurs 2
Usage
Alternate Font
To be used in special places
Bigot
Usage
Alternate Font
To be used in special places
Helvetica Neue LT
Usage
Body Font
Headlines
Paragraphs
Captions
Helvetica Now Text
Brand Product Packaging Design
We use design as a tool to increase product’s value, visibility & enhance the brand image. Our packaging design was done to outshine the Brand’s competition, generate trust & attract an audience to purchase the product. Here we can add product packaging design.
Brand Product Photoshoot
We created outer box display design to increase product visibility in public stores & attract more shoppers.
Brand Product Display Box Photoshoot
We created outer box display design to increase product visibility in public stores & attract more shoppers.
Brand Outer Packing Box Photoshoot
The Brand Color represent Food & the feeling we wanted to evoke is hunger, healthy, reliability to satisfy your hunger anywhere, anytime. The Board idea was to include the color that represent Food + Helath + Reliable
Some Featured Works
