Solar Company SEO Case Study | Monkey Solar
0%
Page Views
0%
Total New Users
18 to 0
Organic Keywords
The Client
Monkey Solar is an Australia-based company that provides solutions to solar companies & helps them to reach their full potential. They offer customized solutions tailored to the solar energy sector, focusing on lead generation, SEO, CRM software development, website development, digital marketing, and solar business startup solutions.
The Objective
Monkey Solar approached us with the goal of improving their digital presence and increasing their visibility in the competitive Australian solar energy market. They wanted to optimize their website for search engines, improve user experience, and generate more targeted leads through SEO for solar companies.
The Challenges
Monkey Solar’s digital footprint was underdeveloped, and their website was facing several technical issues that hindered performance. They needed a comprehensive strategy to improve their SEO for solar. Key challenges in our case study on solar power included:
- Slow page speeds for both desktop and mobile
- Broken links and 404 errors
- Missing SEO metadata, impacting SEO for solar power companies
- Canonicalization issues
- Low visibility for local search queries
- Lack of optimization for social sharing and mobile users
The Solutions
We developed a targeted solar company SEO strategy to address the challenges Monkey Solar was facing:
Technical SEO
- Resolved 404 errors and broken links.
- Optimized page speed for both mobile and desktop.
- Implemented XML sitemaps and robots.txt files to help with indexing.
- Added canonical tags to avoid duplicate content.
- Ensured all URLs were secure with 301 redirects.
On-Page SEO
- Enhanced meta titles, descriptions, and keyword targeting to focus on solar company SEO.
- Added geo-tagging to improve local search rankings.
- Integrated schema markup and OG tags for optimized social sharing.
- Organized headings and improved alt text for images for better indexing.
Content Optimization
- Updated blog content and landing pages for Google Discover.
- Optimized image names and alt texts to improve search engine indexing, contributing to solar panel case study efforts.
User Experience Enhancements
- Improved website navigation and load times.
- Fixed iFrame usage and 500 server errors.
- Implemented Google Verification Code for advanced tracking.
The Result
Overall Data
+400%
34 to 170
Total Active Users
+589%
19 to 131
Total New Users
+657%
49 to 371
Total Sessions
Increased from
26.53% to 72.51%
Bounce Rate
+754%
160 to 1366
Total Event Count
Organic Search Data
Active Users
6 to 63 (+950%)
New Users
5 to 56 (+1020%)
Sessions
10 to 160 (+1500%)
Event Count
35 to 602 (+1620%)
Event Counts
Page Views
118 to 739
+526%
Session Starts
80 to 343
+329%
Scrolls
66 to 148
+124%
First Visits
43 to 131
+205%
On-page SEO Score
Improved from 80 to 99
Organic Keywords
Increased from 18 to 44
Our solar case studies present SEO efforts that brought significant improvements to Monkey Solar's website and digital performance. Between May-June 2024 and August-September 2024, we observed the following results:
Keyword SERP Growth
Our SEO strategy also resulted in significant keyword ranking improvements for targeted search terms:
| Keyword SERP | Keyword Position (July) | Keyword Position (August) |
|---|---|---|
| Opensolar consulting services in Australia | 1 | 1 |
| Hubspot Consulting Services for solar business | 2 | 1 |
| Zoho Service Provider for solar business | 8 | 1 |
| solar lead generation company | 10 | 1 |
| Google My Business services for solar companies | 58 | 1 |
Conclusion:
Monkey Solar's success shows how effective SEO can transform a company's digital presence. By fixing technical issues, optimizing content, and improving user experience. It boosted search rankings and became a leader in the solar energy market. This case highlights the power of targeted SEO for solar companies in driving growth and increasing visibility in a competitive industry.
